Performance Marketing Manager

Performance Marketing Manager

MedSpa Partners

Remote Canada

About the Role

We’re hiring a Performance Marketing Manager to lead media strategy and performance across our portfolio of clinics. This role is designed for a strategic thinker who knows how to turn data into action, creative into results, and collaboration into growth. You’ll oversee paid acquisition efforts in partnership with a dedicated agency and internal crossfunctional teams—ensuring every dollar spent drives high-quality leads and measurable revenue impact.

Core Responsibilities

1. Strategy & Planning

• Own the paid media strategy across platforms like Google Ads, Meta, YouTube, and emerging channels, aligning with both national and clinic-level growth goals.

• Translate business objectives into scalable, ROI-driven media plans customized for each clinic’s market needs.

• Collaborate with Clinic Marketing Managers as equal partners in campaign planning and execution.

• Lead the relationship with our media agency—setting priorities, providing direction, and ensuring alignment on strategic performance goals.

2. Campaign Oversight & Optimization

• Oversee the performance of campaigns across Search, Display, Social, Video, and Local Service Ads, with a focus on cost-efficient patient acquisition.

• Monitor key performance metrics (e.g., CPL, Cost per New Patient, ROAS), provide insight-driven direction to agency partners, and guide optimization efforts.

• Ensure audience targeting, geo-flighting, creative rotation, and budget pacing support clinic-level objectives and seasonal demand.

3. Creative Strategy & Testing

• Play a hands-on role in creative ad strategy—partnering with creative teams to develop and test visual concepts that educate and convert.

• Lead creative testing roadmaps and continuously identify high-performing ad formats and messaging.

• Leverage tools like Motion (or similar platforms) to surface creative performance insights and make informed decisions about what to scale.

• Collaborate closely with the agency and internal teams to ensure creatives align with both compliance standards and platform best practices.

4. Cross-Functional Collaboration

• Work directly with the Clinic Marketing Managers to co-own localized growth strategies and ensure campaign alignment with clinic goals.

• Partner with our Patient Success team to gain visibility into lead quality, conversion trends, and insights that can guide campaign refinement.

• Coordinate with Marketing Operations and CRM to ensure campaigns are accurately tracked, attributed, and nurtured through systems like HubSpot.

5. Performance Analysis & Reporting

• Own the strategy and structure of performance reporting—partnering with the Director of Marketing Operations to concept and maintain dashboards in HubSpot, Looker Studio and similar tools.

• Use performance data to generate insights and narratives that guide optimization, executive updates, and strategic planning.

• Deliver monthly recaps and contribute to quarterly strategy sessions with actionable performance learnings.

6. Innovation & Experimentation

• Stay on top of digital advertising trends, algorithm changes, and new formats.

• Proactively propose and pilot new channels to test growth levers. Seek continuous improvement in media buying efficiency, conversion performance, and audience strategy.

Qualifications & Experience

• 5+ years of experience in performance marketing or paid media, preferably in a multi-location, service-based, or healthcare environment

• Proven ability to drive results across platforms including Google Ads, Meta, YouTube, and emerging channels

• Experience collaborating with external agencies and internal stakeholders to shape strategy and execution

• Strong background in attribution strategy, including familiarity with multi-touch attribution models and platform-level tracking

• Proficient in setting up and maintaining key marketing infrastructure (e.g., Google Analytics 4, Google Tag Manager, Google Search Console)

• Demonstrated experience in ad creative development—partnering with designers and copywriters to test and iterate high-performing ads

• Skilled in landing page direction and optimization—able to brief, critique, and iterate on layouts, messaging, and conversion elements

• Experience with advanced retargeting strategies across channels (e.g., segmented audiences, lookalikes, sequential messaging)

• Familiarity with creative analysis tools such as Motion, and A/B testing tools and frameworks

• Comfortable translating data into insights and collaborating on reporting dashboards using Looker Studio, DashThis, or similar tools

• Strong communicator with the ability to partner cross-functionally across marketing, creative, operations, and sales teams

• Experience working with lead capture and CRM systems such as HubSpot is an asset.